Strategy Workshops

Turn challenges into clear strategic direction.

I design and facilitate focused, engaging strategy workshops that help teams step back from the day-to-day, think differently, and make meaningful progress on the questions that matter most.
Whether you’re shaping a new brand or marketing strategy, navigating change, or exploring growth opportunities, I create the space and structure for productive conversations and better decisions.

Every workshop is tailored to your organisation, your people, and the challenge you’re facing. I combine thoughtful preparation with practical facilitation to help teams:

Clarify priorities and define what really matters
Explore opportunities, challenges, and future possibilities
Challenge assumptions and generate new thinking
Build alignment around a shared direction
Turn discussion into clear priorities and actionable next steps

The result is more than a good conversation. It’s a structured process that helps your team leave with greater clarity, stronger alignment, and a practical path forward.

What Our Clients Say

Nadine McCarthy Transformational Leadership and Personal Performance Coach

Cathy Kelly Sweeney was the absolute BEST thing that happened to my business in 2020. She created a tailor-made brand-marketing and strategy coaching programme for me to support me on the relaunch of my signature programme, The Celtic Leader. Cathy has a rare skill set that combines marketing strategy, brand messaging, copywriting, coaching and clarity. She facilitated a deep space of listening to really understand my business and then used her expertise to support me to find and step into laser clarity on my vision, purpose and future direction.
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Janet Jensen Chartered Management Accountant - CIMA

You meet many people in the business world but only some leave their mark and one of them is Cathy. As a numbers person being an accountant and only having recently set up my own Accounting Firm Ekstra Accounting Solutions, one of the things I was struggling with was articulating the businesses core purpose. After only two sessions, I had a one page document that sums up my overall business marketing strategy.
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James Bruce Country Manager Danone Ireland

Cathy brings a unique blend of commercial acumen and coaching skills that make her a huge asset to any business she partners with. Cathy has a proven track record of building outstanding team culture and developing leadership capabilities in those she works with. She has the ability to get to the roots of a business or people challenge and enable stakeholders to find breakthrough solutions.

Zoe Bernstein Brand Lead Bottleshot

Working with Cathy enabled me not only to understand myself better but has also allowed me to have open conversations about my career that I would not otherwise have been able to have. Cathy is empathetic but also practical – two invaluable skills in the coaching field. She continued to challenge my thinking in order to help me improve and become increasingly confident in my decision making and for this I am very thankful.

Tracy Folliard General Manager, National Cancer Control Programme

I worked with Cathy to develop my interview skills and particularly to help me present myself at senior management level. I found Cathy so easy to work with and she identified key areas for me to work on which I feel was pivotal during the interview process. I am pleased to say thanks to Cathy’s input, I was successful in attaining the post.